Here is what Danelectro say...
'Opportunity knocks! Our pickup supplier "misplaced" a load of our Lipstick pickups in their warehouse... only to discover them recently... 15 years after they were manufactured!
When we listened to them we realised that those "New Old Stock" wonders have more twang than any Lipstick ever had!
Is it because of the aged magnets? Or the materials used 15 years ago? Who cares. They just sound great!
So we took our flagship 59M model, with the tunable die cast bridge, and installed these 15-year-old wonders... and voila... the best sounding, best playing Dano ever!'